Noonka was born on a trail, with my dog Rudy by my side and a big idea in my head.

I’ve always loved being outdoors, but not the tradeoff: the bites, the greasy sprays, the products that never felt quite right on my skin.

With over 17+ years in the beauty industry, from raw materials to R&D to product development, I went on a relentless hunt for something better- a repellent that works, feels good, and fits beautifully into everyday life.

Everything changed when my brother, a science teacher, sent me a New York Times article about nootkatone, a naturally derived compound found in grapefruit rinds and Alaskan cedarwood. Long used in food and fragrance, it had just been registered by the EPA for a different reason- its ability to repel and kill pests like mosquitoes, ticks, fleas, lice, biting flies, and midges.

After a few years of R&D and hundreds of formulations, Noonka was born, a modern, fragrance-forward insect repellent that works beautifully and feels even better.

It’s alcohol-free, lightweight, and non-greasy. Designed for the whole family and made for everyday outdoor use. Every ingredient was chosen with intention, essential oils selected not just for their scent, but for their natural ability to repel.

Welcome to bug protection you’ll actually want to wear.